Est. 2025 · Helen, Georgia
Helen merch, designed by people who live here
Designs drawn from the alpine village, the Chattahoochee, and the ridges around them. Printed to order and shipped anywhere.
In season now
Helen Oktoberfest Merch
On now in Helen, through November 110 designs
Helen takes care of its own
I Stand With Cowboys & Angels
A fire badly damaged Cowboys & Angels Restaurant and Bar on October 14. Every dollar of profit from these shirts goes to the owners as they rebuild.
See the shirtsFresh off the mountain
Featured Goods
DrinkwareHelen Oktoberfest 2026 Alpine Hat Mug
$21.99
SweatshirtsStein Holding Champion Sweatshirt
From $59.99
TeesGuten Tag Y'all Tee (Dark)
From $29.99
DrinkwareHelen Oktoberfest 2026 Festhalle Mug
$21.99
SweatshirtsWe Locked In Our Love Sweatshirt
$59.99
TeesGeorgia Mountain Mercantile Tee (Light)
From $29.99
Our story
We live here. Most Helen merch is made by people who do not.
You can tell the difference. The same clip-art lederhosen and the same three fonts, printed by a company that could just as easily be selling Gatlinburg next week.
Todd and Jenny Chandler live in Helen, with Mount Yonah filling the view from the back deck. Every design starts with somewhere real: the river and the tubers on it, the trails and waterfalls above town, the ridgelines, and whatever the season is doing to all of it.
Every piece is printed to order and shipped free, so nothing sits in a warehouse and nothing goes to waste.
